Privacy Policy – the Motleys

Privacy Policy

This privacy policy explains how we collect, store and process your personal data. Personal data is any information that can be used to identify a living individual, either directly or indirectly. It can refer to obvious things like your name and address, but also to online identifiers such as IP addresses.

By making a purchase, becoming a member, using our website, entering a Bright Potato competition, or providing your details to us in-store or over the phone, then you acknowledge that your personal data may be used according to the practices set out in this policy.


Our Privacy Promise

In order to provide you with our services, sometimes we might need to collect some personal data from you. When it comes to privacy, why we’re different comes down to something simple; we care.

Here at Bright Potato we promise to be transparent with you about how we collect, process, store and share your personal data:

  • You’re always in control: your privacy will be respected at all times, and we will put you in control with easy-to-use tools and clear choices
  • We operate securely: we are committed to maintaining the safety and security of all personal data from the point of collection to its deletion from our company, using appropriate security measures and controls
  • For your benefit: when we do process your personal data, we will do so to benefit you and to make your experience with Nest better, and to improve our products and services

We may also need to share your information with third parties who help us to provide our services, such as our couriers so they can deliver your items to you. We will make sure that all third parties we are engaged with treating your personal data with as much respect as we do.


Who are we?

Bright Potato Ltd. /
42 Clifford Road, Wembley
Greater London

Phone number: +4475 96418734
Email address:
Registered company number: 08408959


How do we collect your personal data?

This section explains how and when we collect your personal data.


Data you give to us:

  • When you become a member;
  • When you sign up for our newsletter and other marketing;
  • When you enter our competitions;
  • When you talk with us on the phone or in-store;
  • When you make an online enquiry;
  • If you send emails or letters to us.

Data we collect when you use our services:

  • Transactional details when you order something from us;
  • Cookies gathered from the devices you use to connect to our website or social media platforms

Data from 3rd parties we work with:

  • Our social media platforms;
  • Google Ads, Google Analytics;


What personal data do we collect from you?

We have to collect some information from you so that we can provide you with our services, for example when you order items from us. We do our best to make sure that we do not collect excessive information from you and limit it to only what is necessary for us to provide the service you require.

We do not collect any special category personal data from any of our customers. This includes information about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Data we collect about you
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity data – name and title
  • Contact data – address, postcode, email address or telephone numbers;
  • Transaction data – details of products/services you have purchased from us, including date and time of purchase and spend in relation to that purchase;
  • Technical data – internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website;
  • Profile data – purchases or orders made by you, your interests, preferences, feedback and survey responses and preferences about the use of our services (including whether you are interested in certain services that we offer);
  • Usage data – information about how you use our website, products and services; and
  • Marketing and communications data – your preferences in receiving marketing from us and our third parties and your communication preferences.

How we use your personal data

We will only use personal information about you if we have a legal basis to do so, and we will tell you what that legal basis is. We have set out in the table below: the personal information which we collect from you, how we use it, and the legal ground on which we rely when we use the personal information. In some circumstances, we can use your personal information if it is in our legitimate interest to do so, provided that we have told you what that legitimate interest is. A legitimate interest is when we have a business or commercial reason to use your information which, when balanced against your rights, is justifiable. If we are relying on our legitimate interests, we have set that out in the table below.

What we use your personal information for What personal information we collect Our legal grounds for processing Our legitimate interests (if applicable)
To register you as a new member and create your account Identity
Performance of a contract with you  
To process your transactions and deliver your items Identity
Performance of a contract with you  
To manage payments and recover any money owed to us Identity
Performance of a contract with you Legitimate interests To recover any debts owed to us
To make suggestions and recommendations to you about items that may be of interest to you Identity
Marketing and communications
Legitimate interests Consent To better tailor our services to our customers and grow our business
To manage our relationship with you, including notifying you about changes to our terms or privacy notices Identity
Performance of a contract with you Necessary to comply with a legal obligation Legitimate interests To keep our records up to date
To enable you to partake in a prize draw, competition or to complete a survey Identity
Performance of a contract with you Legitimate interests Consent To study how customers use our services and to grow our business
To administer and protect our business and our website Transaction
Legitimate interests Running our business, provision of administration and IT services, network security
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you Identity
Marketing and communications
Legitimate interests To study how customers use our services, to develop them, to grow our business and to inform our marketing strategy
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences Technical
Legitimate interests To define types of customers for our services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy
To carry out session recordings to improve our website, products/services, marketing, customer relationships and experiences Identity
Technical Usage
Legitimate interests Consent To study how customers use our website, to develop and improve our website (including bug-fixing) and to inform our marketing strategy


Who we share your data with:

We use MailChimp to help manage our marketing database and send out information to you, so your data, including your name, email address and phone number will be stored within the MailChimp system.

MailChimp may process some of your personal data outside of the EEA and we have ensured that there are appropriate safeguards in place for doing so. MailChimp is Privacy Shield certified and also use Standard Contractual Clauses to ensure the security of processing outside of the EEA.

See MailChimp’s Privacy Policy for more information.


We will share your name, address, email address and phone number with our couriers so that they can deliver your items to you and contact you with delivery updates. We use different couriers depending on the size of the item you have ordered, how quickly you have requested your delivery, and where you live, but we will always tell you who will be delivering your order.


We use third-party payment providers, Stripe,  Google Pay and Apple Pay to securely process our transactions, so information relating to your transactions, including your card details, will be shared with these providers.

Stripe, Google Pay and Apple Pay may all process your personal data outside of the EEA.


How long we keep your data

We work hard to ensure that we do not keep your personal data for longer than is necessary to fulfill the purpose for which it was collected. Generally, we will not keep your personal details for longer than 6 years as this is the statutory retention period for HMRC records.


How we look after your data

We will protect the data you entrust to us with appropriate measures and controls, as well as ensuring that the companies we work with are just as careful with your data.

  • We will always use appropriate technical and organisational measures to prevent the loss, misuse, destruction or alteration of your personal data.
  • We will continually test, audit and monitor our compliance with Information Security standards and relevant Data Protection regulations.
  • We ensure that the third parties we work with who process your personal data operate under a Data Sharing Agreement.


Your rights

You have the following rights with regards to your personal data:

  • The right to be informed– this privacy notice explains to you how your personal data is processed by us.
  • The right to access– you can request that we provide you with all of the personal data that we hold about you. We will provide this to you free of charge within one month of your request.
  • The right to rectification– we like to make sure that the information we have about you is correct. You can manage your personal details within your The Motleys account to ensure that they are up to date, or you can contact us to let us know if we have any incorrect information about you by emailing us to or calling us on +44 75 9641 8734.
  • The right to erasure– you have the right to have your data ‘erased’ in the following situations:
  1. Where the personal data is no longer necessary in relation to the purpose for which it was originally collected or processed;
  2. When you withdraw consent;
  3. When you object to the processing and there is no overriding legitimate interest for continuing the processing;
  4. When the personal data was unlawfully processed;
  5. When the personal data has to be erased in order to comply with a legal obligation.
  • The right to restrict processing – You have the right to restrict processing in certain situations such as:
  1. where you contest the accuracy of your personal data, we will restrict the processing until you have verified the accuracy of your personal data;
  2. where you have objected to processing and we are considering whether our legitimate grounds override your legitimate grounds;
  3. when processing is unlawful and you oppose erasure and request restriction instead;
  4. where we no longer need the personal data but you require the data to establish, exercise or defend a legal claim.
  • The right to object – You have the right to object to the processing of your personal data in the following circumstances:
  1. Direct marketing – remember you can opt out at any time from our marketing communications from each newsletter email you receive and by contacting us at .
  2. Where the processing is based on legitimate interests; and
  3. Processing for purposes of scientific/historical research and statistics.


You also have the right not to be subject to a decision that is based solely on automated processing. does not conduct any automated decision making, including profiling, on our customers.


Updates to our Privacy Policy

We will continually review this Privacy Policy and may make changes where necessary. The Privacy Policy published on our website will always be the most up to date version, so to ensure you always have the most up to date information please keep checking this page.


How to contact us

If you want to talk to us about anything in this privacy policy, find out more about your rights, or enforce your rights, please contact us using the information provided in the ‘Contact us’ section and our team will be happy to help.


Not happy?

If you feel that we have not processed your data according to the law, please let us know using the contact details in the ‘Contact us’ section so we can try to fix the problem.

If you are still not satisfied, you have the right to make a complaint with the ICO here.